Selected work/Auto Trim Design
St. George, Utah / Digital transformation

Auto TrimDesign.

From an outdated system with no website to a connected digital presence—built around the work, the inquiry and the ongoing conversation.

My role
Website & marketing direction
Lead generation & AI-assisted marketing
The brief
Move from no website to a connected digital customer path.
The delivery
Website · Quote forms · AI assistant
Social media & marketing connections
Website / Homepage & service presentation
01 / The transformation
Auto Trim Design brand as used on the website
Brand in application / Website

Build the presence.
Connect the pieces.

Auto Trim Design came to us with an outdated system and no website. I led the creative and marketing direction around a complete customer path: understand the services, see the work, ask a question and request a quote. The website, lead generation, AI assistance and social media were developed as connected parts of that system.

The website

A visual home for the business, its services and its work.

Lead generation

Clear quote requests and a path toward getting scheduled.

Ongoing marketing

AI assistance and social media as part of the wider system.

My role

I led the website and marketing direction, connecting service presentation with lead generation, AI assistance and social media.

The key decision

Let visitors understand the services and see the work, then give that interest a clear route to a quote request or further information.

The delivery

A business with no website gained a visual digital home, inquiry forms, a lead-generation path, website AI assistance and social media support.

02 / From interest to inquiry

Show the services.
Make the next step clear.

The website combines a strong automotive presentation with a direct route to request a quote. The lead-generation section explains the path from an inquiry to scheduling and service, while the quote form collects contact information and project details.

Lead generation / Quote-to-service path
Lead capture / Quote-request form
01 / CLARITY

Explain the path.

Three steps describe what happens from the first request through getting the work done.

02 / ACTION

Give interest a destination.

Quote and scheduling prompts connect the service information to a way to get in touch.

03 / CONTEXT

Start with the project.

The inquiry form gives customers room to describe what they need alongside their contact details.

03 / AI assistance

Keep the conversation
moving.

AI assistance became part of the broader marketing and social media system. On the website, the assistant introduces the services and offers clear prompts to explore the work, learn about window tinting or request a quote.

Website AI assistant / Service information & inquiry prompts
A connected experience

The assistant sits within the same visual environment as the website. Service information, examples of the work and the quote path stay connected as visitors explore what the business offers.

04 / Social media & marketing

Extend the presence
beyond the website.

The project also included social media and AI-assisted marketing. The Instagram presence brings real vehicle and installation content into the wider digital experience, giving the business another place to share its work and connect with customers.

The delivery

A website.
A clearer path to inquiry.

The work gives the services a visual home and connects that presentation to quote requests and website assistance. Social media extends the same presence beyond the site. The result is a connected customer path, from seeing the work to starting a conversation.

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