CB.
Chad Baird
Creative Director
Selected work/Balance of Nature
Concept development
Apparel & print applications

Balanceof Nature.

Exploring how an established identity lives beyond the logo—on apparel, everyday objects and event materials.

Selected concepts & artwork mockups
BRAND APPLICATION / APPAREL & CARRY01—02
My role
Concept development
Apparel print artwork & production coordination
The brief
Extend the established Balance of Nature identity across physical formats.
The delivery
Apparel concepts & print artwork
Merchandise and event applications
BALANCE OF NATURE / SELECTED WORK
The project
Existing Balance of Nature identity from the supplied flag artwork
Existing identity / Brand applications

Bringing an established
brand into the everyday.

The assignment was to extend an established identity into physical promotional materials. I personally developed concepts and apparel print artwork, adapting the brand to garment templates, product surfaces and larger event formats, with artwork and print-production coordination. This selection distinguishes working concepts from artwork applications.

My role

I developed concepts and apparel print artwork, with artwork and print-production coordination for promotional materials.

The key decision

Adapt scale, placement and contrast to each garment, product and event format while keeping the established identity consistent.

The delivery

Apparel concepts, placement studies and promotional applications. Working concepts and artwork mockups are identified in their captions.

01 / Concept development

One identity.
Different ways to wear it.

Concept work creates room to explore proportion and placement before a design is committed to a specific application. The jersey study uses the leaf as a primary graphic; the rug studies test different relationships between the symbol, wordmark and circular format.

Jersey artwork
Front & back studyConcept
Circular rug layouts
Two graphic directionsConcept

Concept sheets are shown as working artwork, including the garment template and layout notes. Select an image to inspect the original.

Recognition at a larger scale.

The feather-flag study brings the wordmark and an oversized leaf into a tall format, with front and back artwork shown together.

Feather-flag artwork / Front & back variationsConcept
02 / Brand applications

From garment
to everyday object.

Different products call for different placements. On dark fabric, the white wordmark and green leaf form a compact signature. On drinkware and smaller pieces, the symbol and wordmark can take on different proportions.

Backpack
Brand-placement artworkApplication
Lunch bag
Brand-placement artworkApplication
Drinkware / 01

A vertical signature.

The full wordmark follows the length of the bottle.

Drinkware / 02

The symbol on its own.

The leaf becomes the focal point on a bright green surface.

Additional merchandise artwork

Small formats. Shared identity.

A supporting selection of merchandise artwork.

Cinch bag
Apple form
Orange form
Corn form
Flying disc
Air freshener
03 / Event materials

A presence
beyond the product.

Event applications place the identity into a larger setting. The arch and table-cover artwork show two different scales: one creates a frame, while the other brings the wordmark onto a continuous branded surface.

Large-format application

Branding
the arrival.

Artwork visualization for a branded arch, with the wordmark carried across the top span.

Table-cover application

A simple,
visible signature.

The white wordmark sits across a green surface, keeping the application direct and readable.

The delivery

Brand fluency.
Careful execution.

The work applies one established identity across different physical surfaces. The creative decisions are in proportion, placement, print areas and visibility—from an apparel signature to larger event applications. My contribution combines concept development, hands-on print artwork and production coordination.

Existing identity: Balance of Nature. Concepts, print artwork and brand applications: Chad Baird.

Next project / Brand identity · PackagingWild Coyote Foods