St. GeorgeAwning.
Bringing two businesses and two websites together through one brand, one apparel system and one digital presence.
Combined identity / Final brand mark
Two businesses.
One strong brand.
St. George Awning and Southwest Awning operated under two names with two websites. Our brief was to bring them together into a single, recognizable brand. We developed the identity, apparel and website as connected parts of that transition, giving the business a consistent presence across what customers see online and what the team wears.
Two business names and two separate websites.
One identity that brings both names together.
A shared brand across apparel and the website.
My role
I led the creative direction across the combined identity, apparel and website, keeping all three connected to the same business brief.
The key decision
Bring both business names into one mark, then reinforce that shared identity through what the team wears and how customers encounter the business online.
The delivery
Two business identities and two websites became one brand presence, with a combined mark, apparel applications and a shared website.
Explore the names.
Build the common ground.
The brief required a shared identity for two businesses. The studies test a common visual vocabulary—rooflines, sunlight and awning forms—across both names before bringing them into the combined mark. Horizontal and badge arrangements explore how the identity can hold together at different scales.
Selected logo-development studies.
Both names.
Under one roof.
The final identity brings “St. George–Southwest” into one mark. A shared roofline, bold red “Awning” lettering and black outline give the combined name a clear visual structure. The mark becomes the link between the apparel and the website.
A brand the team
can wear.
The apparel presentations carry the red, black and white identity into shirts and caps. A smaller front print is paired with a larger back application, while black and red cap options keep the mark consistent across different garments.
Placement and scale change with the format. The chest print, larger back graphic and compact cap application show how the identity carries across the apparel range.
Two websites.
One place to connect.
The website brings the combined identity into one customer-facing experience. Large photographs of installed awnings lead the design, supported by navigation to company information, testimonials, the gallery and a custom quote.
A consistent introduction.
The combined mark anchors the header and connects the website to the wider brand.
Let the installations lead.
Large project photographs show the awnings in the spaces they are designed for.
A clear way to connect.
Quote and contact options sit alongside the information customers need to explore the work.
From the finished work
to the people behind it.
The wider website presentation carries the identity through project imagery, a quote prompt and a video introduction.
Two businesses.
One brand in use.
The work resolved a specific business problem: St. George Awning and Southwest Awning needed a shared identity and digital presence. The combined mark carries both names, and the apparel and website extend that same direction into everyday customer contact.